FunkyMEDIA adds a character to its brand identity playbook

FunkyMEDIA has introduced Funky, a new character meant to make its AI Search and Brand Mentions strategy more memorable and human. The move shows how the Polish agency is applying its own brand-building framework to its communications.

Why it matters: - FunkyMEDIA is using a character to add emotional continuity to a brand strategy built around AI Search, topical expertise and Brand Mentions. - The move highlights a broader shift in brand building: recognition now comes from both informational signals and narrative cues. - The company is applying its own research-led approach to its public identity, not just to client work.

What happened: - FunkyMEDIA introduced Funky, a character developed as part of the agency’s ongoing brand identity strategy. - The agency is based in Poland and focuses on AI Search and Brand Mentions. - Founder Rafał Cyrański said the character was designed to be used in different situations, given a voice and developed over time. - Cyrański said Funky is intended to make the company’s thinking about brands and technology more human and easier to follow.

The details: - FunkyMEDIA studies how brands are described and connected to topics across public information sources. - The agency applies the same framework to its own identity by defining what it does, which subjects it covers and how those subjects relate. - The company says Funky adds curiosity, skepticism and emotion across visual stories and future formats. - FunkyMEDIA separates brand recognition into semantic context, topical authority and Brand Mentions. - The agency treats those elements as complementary parts of brand strategy rather than assuming any single one can drive recognition alone. - Cyrański said a single illustration would not have served the goal of creating a lasting character. - He said advances in AI-assisted creative production made it possible to explore scenes, movement and storytelling with a more flexible production process. - Funky is being developed as a distinct voice inside FunkyMEDIA’s communications. - The character may react to ideas, ask questions and help explain topics such as AI-generated answers, data and brand visibility. - Funky’s personality is meant to stay tied to FunkyMEDIA’s core areas of work.

Between the lines: - FunkyMEDIA is turning its own methodology into a visible brand asset, which can make its positioning easier to understand and remember. - The company is also testing whether a character can strengthen continuity without claiming direct performance gains. - FunkyMEDIA has not presented Funky as proof of better recall or improved AI recommendations. - The character’s value will depend on how audiences respond over time.

What's next: - Funky’s role will evolve as FunkyMEDIA uses the character across future communications and visual formats. - The agency will continue building consistent subject associations while developing the character’s voice and presence. - Audience response will shape how much Funky contributes to the brand over time.

The bottom line: - FunkyMEDIA is betting that a character can make a technical marketing story feel more recognizable, more human and easier to remember.